case study: social media marketing campaign
client: World Trade Center Institute (WTCI)
subject: Albrecht Fellowship Global Pathways
why?: To market the Albrecht Fellowship to college students in the Mid-Atlantic region, aiming to boost registration for the program.
program context & campaign strategy
The Albrecht Fellowship is a prestigious program designed to connect college students with global leaders in the Mid-Atlantic. Participants must demonstrate strong leadership potential, communication skills, and commitment. As WTCI’s social media manager, my strategy focused on showcasing the program's unique value proposition, which included access to influential global leaders and insights into global business dynamics.
campaign tactics
I developed a multifaceted digital strategy involving Twitter and Instagram platforms to achieve the campaign objectives. This approach was tailored to resonate with the target demographic—college students—who are active on these platforms.
twitter (or X, whatever)
I crafted tweets to highlight the program's benefits, share insights from the GPS (Global Pathways for Students) program, and promote registration deadlines. The content was designed to be engaging, informative, and persuasive. For example:
Highlighting Dr. Jim Albrecht’s commitment to future leaders.
Promoting the GPS program as a pathway for students to learn from professionals.
Using trivia to engage the audience and increase awareness of the program.
By effectively leveraging social media platforms, this campaign engaged potential applicants, drove registrations, and helped position the Albrecht Fellowship as a gateway to global leadership opportunities.
campaign impact
By effectively leveraging social media platforms, this campaign engaged potential applicants, drove registrations, and helped position the Albrecht Fellowship as a gateway to global leadership opportunities.
reflective thoughts
This campaign demonstrated my ability to effectively blend strategic digital content with creative storytelling to target specific audiences. Its success is a testament to my digital strategy and content creation skills, which are crucial for roles focused on leveraging social and digital channels to tell compelling stories.